A VIDEO SPECIALIST

Video production and editing have been at the core of my career for more than 12 years. During that time, I’ve created content for social media, marketing campaigns, entertainment, and military operations, contributing to projects that have collectively reached millions of viewers across digital platforms.

Visual/Sound Effects

Color Correction/Grading

Storytelling

Interviews

Check out the Video Gallery to see more projects and my roles in each of them!

PHOTO

I've often used my skill set in video to cross train over in to photo. With each photo I aim to craft an image that evokes the emotions of the moment. Whether it's beauty, action, or an experience, each still I take tells a story.
7Seconds Anti-Frizz Campaign photo by Francisco Diaz
7Seconds Anti-Frizz Campaign photo by Francisco Diaz
A Photo from Francisco Diaz
A Photo taken by Francisco Diaz
A Photo from Francisco Diaz
A Photo from Francisco Diaz
hawaii sustainment training exercise
hawaii sustainment training exercise
13th marine expeditionary unit m 240b machine gun range

SOCIAL MEDIA

Strategy & Planning

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Content Calendars:

Planning, organizing, and scheduling content across platforms.

Brand Voice:

Establishing and maintaining a consistent tone that resonates with your audience.

Goal Setting:

Setting SMART goals and aligning social content with broader business objectives.

Visual Content:

Designing graphics and editing short-form videos that align with current trends.

Copywriting:

Writing compelling captions and platform-specific messaging (e.g., LinkedIn vs. TikTok).

Content Creation & Copywriting

Francisco Diaz working at UNITE

Community Management

hmla 775 showcases their uh 1n "huey" and ah 1 "cobra" attack helicopters to the staff and students of calavera hills middle school
Audience Engagement:

Responding to comments and direct messages to build stronger relationships with your audience.

Customer Support:

Addressing customer inquiries or directing them to the appropriate support teams.

Performance Tracking:

Monitoring key metrics such as reach, engagement, follower growth, and click-through rates.

Insights & Optimization:

Providing reports that identify what’s working and refining strategies based on data.

Analytics & Reporting

A photo taken by Francisco Diaz

About Me

I’m a Videographer, editor, and visual storyteller with 12 years of experience spanning brand content, sports and entertainment media, and military operations.

Most recently, I spent nearly four years as an Assistant Videographer and Editor at UNITE Hair, filming, editing, and posting short and long form video content for social media (Instagram, TikTok, YouTube) and web platforms (online stores and educational platforms). Premiere Pro (video editing), After Effects (lower thirds, graphics, titles), and Photoshop (thumbnails, and photo touch ups) were my primary tools of creation and I consistently collaborated with the creative, marketing, and social media departments to generate high quality videos and photos.

Before that, I was at The Upper Deck Company, working across some of the biggest names in sports and entertainment such as NHL, Marvel, Activision/Blizzard Entertainment, AEW and more. My responsibilities entailed sifting through large archives of imagery from various properties, selecting the images, and placing said images on pre-designed trading card templates via Photoshop. Once a set of cards were complete, It was my responsibility to review over the quality of the placement and reviewing the names with the selected imagery to ensure accuracy. When I was promoted to Photo Team Lead, I managed a team of editors in order to maintain consistency across the board, and represented the department in cross-functional meetings.

During my time in the United States Marine Corps, my foundation was built at the Defense Information School. There I trained in video production and electronic journalism and spent five years as a Combat Videographer. In that role I conceptualized, shot, and edited videos across studio, field, and simulated combat environments. I produced content for internal command communications, domestic/international news media, and operational documentation. Leadership, independence, and taking initiative were some of the core principles that I had honed in this role and are some of key aspects in how I work to this day.

On a personal level, I genuinely enjoy the video  editing side of production. What drives me is having an idea and seeing it come to fruition through the editing process. My goal with every project, is to create something that leaves a lasting impact.

Francisco Diaz Profile Picture
francisco diaz

AT A GLANCE

More than 12 years of professional experience producing and editing video content across military, commercial, and marketing industries.

The numbers below represent the reach and impact of that work.

Social Media Growth

Grew a brand’s secondary Instagram account from 3,000 to 6,000 followers with consistent content management.

Content Volume

Produced and posted over 1,000 pieces of short form content across four years, maintaining a steady output of reels and video content multiple times per week.

Photo Editing at Scale

Selected and processed over 75,000 licensed images across three years, maintaining quality and consistency across a high volume production pipeline.

Fast Turnaround Production

Delivered 40 finished Commercial video assets for a national product launch within a two week holiday turnaround, contributing to a campaign that generated millions of impressions across retail and digital platforms.

Global Production Experience

Completed approximately 40 individual video productions across 11 countries during five years of military service, covering a wide range of informational and educational topics under real world time constraints.

A Photo from Francisco Diaz of a Navy Sailor watching a F-35B Take off from the edge of a platform
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